Fritz is a perfect example of what we call a “whole-brained" expert. As the content strategist on Kantar’s CX growth platform, CX+, she actively defined what exceptional content needed to look like, but also made the content sing in the final delivery, either by presenting it herself or by making others look great delivering it. She instinctively knows how to surface the best insights to make the story relevant, and is remarkable in her ability to sniff out trends and anticipate consumer needs.
Her analytical skills are second to none and valuable when it came to determining what type of content was missing, providing clear, actionable feedback and delegating tasks. Fritz’s style is crunchy, provocative and forward-looking, and she never ceased to surprise with her ideas and stories. Fritz has been a wonderful, dynamic and empathetic colleague to work with, and a real asset to any future employer who will be very, very lucky to get her attention.